One dispatcher.
20-person output.
Haulia runs your freight desk for you — answering “where is my truck?”, drafting customer updates, chasing POD, and following up on rate cons — across every email, WhatsApp, and text. You stay in control, approve with one click, and scale without hiring.
- 3×
- loads / dispatcher
- <1 min
- response time
- 70%
- less manual work
Driver check-in received
Marcus J. — "Loaded and departed, ETA 6:30 PM"
Matched to Load #HL-2025-4521
Chicago, IL → St. Louis, MO · 2 pallets
ETA recalculated
New ETA: 6:28 PM (2 min earlier than scheduled)
Customer notified
Acme Corp received status update via email
TMS · Load boards · ELD / telematics · Accounting · Email · Messaging
Works with your stack. Go live in under 2 weeks — we plug into your TMS, we don’t replace it.
Your shipment data is scattered everywhere
A single load generates messages across 5+ channels. No one connects them. Critical updates get buried. SLAs breach silently.
Re: Rate confirmation #HL-2025-4521
Stuck at weigh station, will update
ETA update request for HL-2025-4521
@ops anyone seen HL-2025-4521 tracking?
Left voicemail — needs status
Where is my truck?
One cockpit. Every channel. AI co-pilot built in.
Every email, WhatsApp, call, and text about a load — unified in one thread. AI analyzes, drafts responses, and waits for your approval.
Hi, can we get an update on Load #HL-2025-0001? Our warehouse closes at 8 PM and we need the freight on-dock tonight.
Hey dispatch, truck broke down near mile marker 142 on I-55. Waiting for roadside. Might be 2-3 hours.
Breakdown detected on Load #HL-2025-0001. Impact: delivery ETA will shift from 6:30 PM to ~9:00 PM. Customer Acme Corp has a firm delivery window. Recommending: (1) notify customer, (2) assess repower options on I-55 corridor.
Press Enter to send, Shift + Enter for new line
Detected Intent
Mechanical Breakdown — Transit Delay
EmergencyExtracted Data
#HL-2025-0001
I-55, Mile Marker 142
6:30 PM
~9:00 PM
8:00 PM
Acme Corp
Analysis
No attachments/documents exist. Next action: send a polite close-out / keep-warm note and invite them to reach back when ready; this maintains relationship and may reopen later.
Draft Responses
2 draftsDear Acme Corp, We're writing regarding Load #HL-2025-0001. Our driver has experienced a mechanical issue on I-55. We are coordinating roadside repair and evaluating a repower option to minimize delay. We'll provide an updated ETA within 30 minutes. Best regards, Haulia Operations
Copy that Marcus — roadside has been dispatched. Please send your exact mile marker and a photo of the truck if possible. We're lining up a repower in case repair takes >3 hrs.
Pending Actions
Nothing sends without your click. Every draft cites its sources. Full audit trail.
A Monday on the desk — with and without Haulia
Same 60 loads. Same lanes. One side burns out a 3-person board by 6 PM. The other runs on one dispatcher and ends the day clean.
Monday through Friday: 1 dispatcher handled what used to take 4.
Your load from quote to cash — tracked automatically, with proof at every step.
Every handoff — booked, dispatched, picked up, delivered, invoiced — moves forward on its own, backed by timestamped proof you can show a customer or an auditor.
New Lead
Responsible Agent
Customer Service
Inbound inquiry received (email, message, or call)
Real-time visibility for brokers and shippers
Track every truck in your fleet. Share a clean, branded portal with your customers. Predict delays before they happen.
Pulls GPS directly from Samsara, Motive, or Geotab — no new driver app required. Driver app is optional.
Haulia Driver
Load #HL-2025-4521
ETA
6:28 PM
+2 min
Distance
120 mi
Left
Speed
58 mph
Avg
2 Pallets — Electronics Equipment
Weight: 1,200 lbs | Chicago → St. Louis
Dispatcher
Looking good Marcus. Let us know when you arrive at the consignee.
Driver mobile app
Empower drivers with a clean, distraction-free app designed for the road. One-tap check-ins, photo POD capture, and direct dispatcher communication.
Driver adoption, handled
What the math looks like on your desk
Illustrative ranges from brokerages running Haulia in pilot. Payback is typically under 60 days — most of it coming from dispatcher leverage, the rest from captured accessorials and faster AR.
Small brokerage
200 loads / mo
Mid brokerage
800 loads / mo
Large brokerage
2,000 loads / mo
Illustrative ranges based on a $6k fully-loaded monthly dispatcher cost. Your numbers, on your actual lanes, during the 2-week pilot — cancel anytime.
The KPIs you already track — moved
Measured on the lanes Haulia is actually running in brokerage pilots today.
Loads per dispatcher
The same desk moves three times the volume — the AI owns every repetitive step.
Saved per seat, per week
Check calls, ETA blasts, rate con chasing, POD hunts — reclaimed for high-value work.
On-time delivery
Proactive risk detection catches slippage 90 minutes before the window.
“Where is my truck?” auto-resolved
Customer ping to answer in under a minute — no dispatcher interrupted.
Built for global logistics
Native multilingual support — process and respond in your customers' language.
Trusted where trust matters most — your customers and your margin
Haulia stays in an approval seat until you decide otherwise. Every draft cites its source. Every rate you negotiate stays yours.
CargoLane Inc
Licensed freight broker · DOT #4565733
“We went from 3 dispatchers to 1 on the night desk. Nothing slipped, and the customer replies were out before the driver was back on the road.”
Ihab Abdulsalam
CEO, CargoLane Inc
SOC 2 Type II
In progress
Data residency
US / EU
Your rates stay yours
Never used to train models
2-week pilot
Cancel anytime
Pricing that pays for itself in the first month
Two-week pilot on your actual lanes. No seat minimums during the pilot. Cancel anytime.
Starter
$30 / load
Up to 10 seats
- Unified inbox cockpit
- Gmail, Outlook, WhatsApp, Telegram, Slack, Phone Call
- Shipper portal (Haulia-branded)
Growth
$50 / load
Pay per seat or per load — whichever saves more
- Everything in Starter
- TMS integration (McLeod, Aljex, Turvo)
- Load board + ELD integrations (DAT, Samsara, Motive)
- White-label shipper portal
Scale
Custom
For brokerages above 1,500 loads / month
- Everything in Growth
- SSO (Okta, Azure AD)
- Dedicated success manager
- Custom agents & workflows
- Priority SLAs and data residency options
2-week pilot · cancel anytime · no seat minimums during pilot. Exact figures confirmed during your demo based on load volume and integrations.
Ready to run your freight desk with a fraction of the headcount?
Book a 20-minute demo on your actual lanes, or take a self-guided 2-minute product tour. No credit card, no commitment.
Prefer email? sales@haulia.ai