Prices the lane — and shows the math
- Real road miles, not straight-line guesses
- What you actually booked this lane for
- Today’s market, season and freight type on top — capped so the number stays real
No data? It says so. It never makes up a rate.
AI agents for freight brokers
Load requests in.
Covered loads out.
Haulia prices the lane, vets the carrier, flags fraud, and books the truck — then runs every check call, customer update and POD chase, pickup to invoice. Nothing goes out without your click.
Running on live freight at CargoLane Inc — licensed broker, DOT #4565733
- 3×
- loads per rep
- <1 min
- response time
- 100%
- carriers vetted vs FMCSA
Live Activity
Load #HL-2025-4521WhatsApp
Driver check-in received
Marcus J. — "Loaded and departed, ETA 6:30 PM"
Auto-linked
Matched to Load #HL-2025-4521
Chicago, IL → St. Louis, MO · 2 pallets
AI Updated
ETA recalculated
New ETA: 6:28 PM (2 min earlier than scheduled)
Auto-sent
Customer notified
Acme Corp received status update via email
Connected today — 11 live integrations
GmailOutlookWhatsAppSlackTelegramTwilioTurvoMotiveFMCSA
See the full integration list
Live today
Gmail · Outlook
Messaging
WhatsApp Business · Slack · Telegram
Voice & SMS
Twilio Voice · Twilio SMS
TMS
Turvo
ELD / telematics
Motive
Data & routing
FMCSA · Google Routes
On the roadmap
TMS
McLeod · Aljex · Tai · Rose Rocket · AscendTMS
Load boards
DAT · Truckstop · Sylectus
ELD / telematics
Samsara · Geotab
Accounting
QuickBooks · NetSuite · Xero
Messaging
Microsoft Teams
Not built yet. If one of these is a hard requirement, tell us on the call and we’ll give you a straight answer on timing.
Haulia runs on the channels your freight already moves through — email, WhatsApp, SMS, and phone — and verifies carriers against FMCSA. Go live in under 2 weeks.
The problem
Your shipment data is scattered everywhere
A single load generates messages across 5+ channels. No one connects them. Critical updates get buried. SLAs breach silently.
Today — scattered
Carrier Dispatch· Gmail
2h
Re: Rate confirmation #HL-2025-4521
Driver Alex· WhatsApp
1h
Stuck at weigh station, will update
Shipper ACME Corp· Outlook
45m
ETA update request for HL-2025-4521
#load-ops· Slack
30m
@ops anyone seen HL-2025-4521 tracking?
Customer callback· Voicemail
18m
Left voicemail — needs status
+1 (312) 555-0142· SMS
12m
Where is my truck?
+ 3 more unread across Telegram, Teams, web form…
Haulia unifies
With Haulia — unified
Load #HL-2025-4521
Chicago → St. Louis
At risk
7 channels linked
Gmail
WhatsApp
Outlook
Slack
Voicemail
SMS
Telegram
Where is my truck? · No update in 4 hours
SLA risk detected · Customer SMS unanswered
AI drafting response
One source of truth
What it decides
Any inbox can collect the messages. Haulia decides what to do about them.
The checks a good broker runs — on every load, every time.
Clears the carrier before you tender
- Authority active, nothing revoked
- Insurance real, current, and enough
- Not shut down, safety paperwork up to date
One answer: go, caution, or stop. Same rules every time — not AI guesswork.
Smells fraud before it costs you
- A name one letter off a fleet you know
- Insurance cert sent by the “carrier” — not their agent
- 12 trucks promised, 3 registered with FMCSA
Flagged before the tender goes out — not after the load is gone.
Knows their record before the first call
- Inspections, crashes and shutdowns on file
- Which shippers they have actually hauled for
- Where they really run — not where they say they run
From federal records — not their sales pitch.
Intake to coverage
From “can you cover this?” to a booked load
Watch what happens to one email.
Carrier network
Every active carrier in the country — file already built
Pulled fresh from FMCSA when you vet — not a stale profile somebody resold.
Authority
Active, pending, or revoked — today’s status, not last year’s.
Insurance
Liability, cargo and bond — what’s on file, and the day it lapses.
Inspections
Every inspection and violation, tied to the exact truck.
Crashes & shutdowns
Crashes, injuries, hazmat spills — and any shutdown order still in force.
Trucks & freight
What they’re registered to haul, and how many trucks they really run.
Where they run
Their real lanes — stop offering Texas freight to a Northeast fleet.
The part nobody else shows you: who they’ve actually hauled for
Federal inspection records name the shipper. So you can pick the carrier with a real track record on your customer’s freight — not the one who called back first.
Which carriers know this shipperWhich shippers this carrier runs for
Live visibility
Real-time visibility for brokers and shippers
Track every truck in your fleet. Share a clean, branded portal with your customers. Predict delays before they happen.
Active Loads
#HL-2025-4521 On Time
Chicago, IL → St. Louis, MO
ETA: 6:28 PM 58 mph
#HL-2025-4518 At Risk
Dallas, TX → Houston, TX
ETA: 8:15 PM 62 mph
#HL-2025-4515 On Time
Atlanta, GA → Miami, FL
ETA: 4:45 PM 55 mph
#HL-2025-4523 Delayed
Los Angeles, CA → Phoenix, AZ
ETA: TBD Stopped
Pulls GPS directly from your ELD — Motive live today, Samsara and Geotab on the roadmap. No new driver app required; the driver app is optional.
2:45 PM
Haulia Driver
Load #HL-2025-4521
Route Progress64%
ETA
6:28 PM
+2 min
Distance
120 mi
Left
Speed
58 mph
Avg
2 Pallets — Electronics Equipment
Weight: 1,200 lbs | Chicago → St. Louis
Dispatcher
Looking good Marcus. Let us know when you arrive at the consignee.
Driver app
Driver mobile app
Empower drivers with a clean, distraction-free app designed for the road. One-tap check-ins, photo POD capture, and direct dispatcher communication.
Real-time load details with route progress
One-tap status updates at every milestone
Photo-based Proof of Delivery capture
Direct phone and chat with dispatch
Quick issue reporting (breakdown, detention, damage)
Driver adoption, handled
Works with any driver — even owner-operatorsNo ELD integration required
Under the hood — the agent architecture and the full load lifecycle
Agent architecture
76 specialized AI agents, one orchestrator
Not a single chatbot trying to do everything. A team of domain-specific agents, each trained for a specific freight operation — orchestrated by Finn.
Full lifecycle
Your load from quote to cash — tracked automatically, with proof at every step.
Every handoff — booked, dispatched, picked up, delivered, invoiced — moves forward on its own, backed by timestamped proof you can show a customer or an auditor.
Acquisition
Booking
Procurement
Shipper RC
Pre-Exec
Pickup
Transit
Delivery
Settlement
Closure
LeadClosed
Phase 1: Customer Acquisition8 states in this phase
New Lead
Responsible Agent
Customer Service
Proof of progress
Inbound inquiry received (email, message, or call)
The pilot
Prove it on your own freight — in 2 weeks
2 weeks, on your real loadsYou approve every sendNo TMS migration, cancel anytime
How the pilot works The math
What the math looks like on your desk
Illustrative ranges from brokerages running Haulia in pilot. Payback is typically under 60 days — most of it coming from headcount leverage, the rest from captured accessorials and faster AR.
Small brokerage
200 loads / mo
2 reps→1 rep
Monthly labor savings
~$6–8k / mo
Payback
< 2 months
Mid brokerage
800 loads / mo
6 reps→2 reps
Monthly labor savings
~$24–32k / mo
Payback
< 2 months
Large brokerage
2,000 loads / mo
15 reps→4 reps
Monthly labor savings
~$70–90k / mo
Payback
< 2 months
Illustrative ranges based on a $6k fully-loaded monthly cost per ops seat. Your numbers, on your actual lanes, during the 2-week pilot — cancel anytime.
Outcomes
The KPIs you already track — moved
Measured on the lanes Haulia is actually running in brokerage pilots today.
3×
Loads per rep
The same desk moves three times the volume — the AI owns every repetitive step.
15+ hrs
Saved per seat, per week
Check calls, ETA blasts, rate con chasing, POD hunts — reclaimed for high-value work.
98%
On-time delivery
Proactive risk detection catches slippage 90 minutes before the window.
90%+
“Where is my truck?” auto-resolved
Customer ping to answer in under a minute — no rep interrupted.
Built for global logistics
Native multilingual support — process and respond in your customers' language.
EN ES AR RU HI UR
Proof & security
Trusted where trust matters most — your customers and your margin
Haulia stays in an approval seat until you decide otherwise. Every draft cites its source. Every rate you negotiate stays yours.
Live pilot customer
CargoLane Inc
Licensed freight broker · DOT #4565733
Running on Haulia
Verified pilot customer
“We went from 3 people to 1 on the night desk. Nothing slipped, and the customer replies were out before the driver was back on the road.”
Ihab Abdulsalam
CEO, CargoLane Inc
What happens in a 2-week pilot
Low-risk by design — your real loads, your approval on every send, cancel anytime.
Days 1–2
1. Connect your inbox
Email, WhatsApp, and SMS plug in — no TMS migration, nothing replaced.
Days 3–7
2. AI drafts on real loads
Haulia drafts replies and updates on your live freight. Nothing sends on its own.
Week 2
3. You approve the sends
Your team reviews and clicks Approve. Autonomy stays at the level you set.
Day 14
4. Measure the difference
Compare response times and "where is my truck?" volume against your baseline.
Works with the stack you already run
GmailOutlookWhatsAppSlackTelegramTwilioTurvo
SOC 2 Type II
In progress — report expected Q4 2026
Data residency
US / EU
Your rates stay yours
Never used to train models
2-week pilot
Cancel anytime
Questions
Frequently asked questions
What freight brokers and logistics teams ask before bringing AI agents onto the desk.
What is Haulia?
Haulia is an AI agent platform for freight brokers, trucking companies, 3PLs, and logistics teams. It turns load requests into covered loads: it prices the lane, vets the carrier against FMCSA, flags fraud before tender, and books the truck — then runs check calls, customer updates, POD collection, and invoicing across email, SMS, WhatsApp, and voice, with one-click human approval.
What is the best AI tool for freight brokers?
Haulia is purpose-built AI for freight brokers: it makes the calls a good broker would make — lane pricing with the math shown, go/caution/stop carrier vetting, fraud flagged before tender — and then automates the post-booking grind, so one rep can run roughly three times the load volume.
How does Haulia vet carriers?
Every carrier is checked against live FMCSA records: active operating authority, insurance on file versus what is required, open out-of-service orders, revocations, and current safety paperwork — reduced to one answer: go, caution, or stop. It also flags fraud patterns like carrier names one letter off an established fleet, insurance certificates sent by the carrier instead of their agent, and more trucks promised than registered.
Does Haulia work for trucking companies and 3PLs?
Yes. Trucking companies run Haulia in a dedicated carrier mode — ELD-fed status updates every 5 minutes, broker communication that never invents an ETA, drivers kept on WhatsApp/SMS/Telegram, and detention documented with timestamps. 3PLs and logistics teams use it to unify every channel into one timeline per load and automate the coordination work between systems.
Does Haulia replace my TMS?
No. Haulia works alongside your existing TMS with no migration. Load data syncs in, agent updates sync back, and your TMS remains the system of record.
How long does it take to start with Haulia?
Haulia runs a 2-week pilot on your real loads. Most teams see automated check calls and status updates on day one, and roughly 70% automation of post-booking communication within 90 days.
Ready to run your freight desk with a fraction of the headcount?
Book a 30-minute demo on your actual lanes. No credit card, no commitment.
Prefer email? sales@haulia.ai