For trucking companies & carriers
Your dispatchers spend the day answering questions they already have the data for. Haulia connects to your ELD, answers status requests from live position data, and keeps every broker and shipper current — so the phone stops being the job.
5 min
ELD position refresh
0
invented ETAs
4
channels drivers already use
Built around the parts of carrier operations that burn hours and leak revenue.
Positions pull from Motive on a five-minute cadence. Broker asks where the truck is, the answer comes from telematics — not from calling a driver who is trying to drive.
When the data is stale or missing, Haulia says so and escalates. It will not guess a time to make a message sound complete, because the guess is what damages the relationship.
WhatsApp, SMS, Telegram, or the driver app — per driver. Haulia resolves the right channel automatically and falls back to SMS when a messaging window has expired.
The clock starts from a recorded arrival — driver app, ELD, or geofence — and the accessorial is captured against the load with evidence, at the moment it happens.
Loaded, rolling, delayed, delivered. The broker who tendered you the freight hears each one without a dispatcher composing the message.
Photo POD from the driver app, hashed and filed to the load, then passed on so billing can go out the same day instead of chasing paper on Friday.
The data a broker wants almost always exists already. It is in the ELD, in a text the driver sent at the dock, or in a photo somebody took of a signed BOL. The problem is that none of it is anywhere the dispatcher can hand over without first going and getting it.
So the day becomes a relay. A broker asks, a dispatcher calls a driver, the driver answers when it is safe to, and the broker gets an answer that was true twenty minutes ago. Multiply that by every active load and by every broker who has learned that the only reliable way to get a status is to ask for it.
Haulia sits on the data instead of on the phone. It reads position from the ELD, takes check-ins from whatever channel a driver actually uses, and answers the broker directly — with a timestamp on where the information came from. When it does not know, it escalates instead of guessing, which is the part that keeps the relationship intact.
A closer look at each job Haulia takes off your desk.
A mid-size brokerage makes hundreds of check calls a day — dialing drivers, leaving voicemails, transcribing locations into the TMS, then forwarding updates to customers. It is the single largest time sink on most freight desks.
Track and trace is where brokerages burn headcount: someone has to know where every truck is, recalculate ETAs when traffic shifts, and answer the customer asking "where is my truck?" for the third time today.
Every day a POD sits uncollected is a day added to your cash conversion cycle. Chasing carriers for paperwork is tedious, easy to drop, and directly delays billing.
An unsigned rate con is unpriced risk. Missing insurance certs and W-9s are compliance gaps that surface at the worst possible time — after something goes wrong.
Booking dock appointments is phone tag at industrial scale: call the shipper, wait, call the consignee, wait, update the carrier, repeat when anything changes.
Detention is the revenue most brokerages leak. The driver waits, nobody starts a clock, the customer disputes the charge, and the accessorial is written off to keep the peace.
Questions
Haulia connects to your ELD and pulls positions on a five-minute cadence. When a broker asks where the truck is, the answer comes from telematics that are already current — not from interrupting a driver who is mid-shift. If there is no fresh position, it says so rather than inventing an ETA.
No. Drivers stay on WhatsApp, SMS or Telegram — whichever they already use. There is a driver app for status updates, photo PODs and issue reports, but it is optional. Haulia works out the right channel per driver, and falls back to SMS when a messaging window has closed.
The detention clock starts from the recorded arrival time, sourced from the driver app, ELD or a geofence rather than from memory. When free time is exceeded, the charge is captured against the load with its evidence attached. TONU is handled the same way, so the accessorial is documented at the moment it happens instead of being argued about a week later.
Yes. Haulia runs in a dedicated carrier mode with its own screens and workflows — driver rosters, assignments, milestone updates and status replies to the brokers who tendered you the freight. Broker-only features such as carrier vetting are hidden rather than sold to you.
Breakdowns, delays and temperature excursions each have their own workflow. Haulia drafts the notification to whoever tendered the load, records the event against the shipment, and keeps the timeline updated — so the broker hears it from you first rather than finding out when the delivery window passes.
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