For freight brokers
Haulia is freight broker automation software built around 76+ specialized AI agents. They make the check calls, answer “where is my truck?”, chase rate cons and PODs, and keep every customer updated — while your team approves with one click.
3x
loads per rep
<1 min
customer response time
70%
less manual communication work
The repetitive jobs that eat a freight desk, handled end to end with your final click.
Authority, insurance, inspections, crashes, shutdown orders — pulled from FMCSA the moment you vet, and boiled down to one answer: go, caution, or stop.
Federal inspection records name the shipper. Haulia turns that into a graph, so you can find the carriers with genuine history on your customer’s freight instead of the one who called back fastest.
The clock starts from a recorded arrival — driver app, ELD, or geofence — and the charge is attached to the load with its evidence, at the moment it is incurred rather than at month end.
A name one letter off a fleet you know. An insurance cert sent by the “carrier” instead of their agent. Twelve trucks promised, three registered. Caught before the load is gone.
Check calls on a four-hour cadence, ETA updates, rate con and POD chasing, and billing handoff — all running without a rep driving each step, with your final click.
AI drafts, you approve. Grant autonomy per audience — carrier, customer, internal — as trust builds, and pull it back at any time.
Brokerage margins have compressed for a decade while the work per load has grown: more channels, more status requests, more paperwork, more fraud checks. The traditional answer — hire more people — stops working when each new hire adds cost faster than capacity.
AI agents change the unit economics. Industry surveys show the brokerages deploying AI tools are pulling away from those that are not: faster response times win freight, complete carrier files reduce claims, and captured accessorials go straight to margin.
Haulia is built for this shift by people who have run freight desks. It is not a chatbot bolted onto a TMS — it is a network of specialized agents doing the actual jobs of your ops desk, with your team in the approval seat.
A closer look at each job Haulia takes off your desk.
A mid-size brokerage makes hundreds of check calls a day — dialing drivers, leaving voicemails, transcribing locations into the TMS, then forwarding updates to customers. It is the single largest time sink on most freight desks.
Track and trace is where brokerages burn headcount: someone has to know where every truck is, recalculate ETAs when traffic shifts, and answer the customer asking "where is my truck?" for the third time today.
Every day a POD sits uncollected is a day added to your cash conversion cycle. Chasing carriers for paperwork is tedious, easy to drop, and directly delays billing.
An unsigned rate con is unpriced risk. Missing insurance certs and W-9s are compliance gaps that surface at the worst possible time — after something goes wrong.
Freight fraud is at an all-time high, and it usually starts with a carrier that looked fine at a glance: a cloned MC number, a dormant authority suddenly reactivated, or an insurance certificate that lapsed last month. Manual vetting catches what a rep has time to check — and on a busy desk, that is not much.
Booking dock appointments is phone tag at industrial scale: call the shipper, wait, call the consignee, wait, update the carrier, repeat when anything changes.
Detention is the revenue most brokerages leak. The driver waits, nobody starts a clock, the customer disputes the charge, and the accessorial is written off to keep the peace.
Questions
Haulia is purpose-built AI for freight brokers: 76+ specialized agents automate check calls, track and trace, rate confirmation follow-up, POD collection, appointment scheduling, detention tracking, and billing — with human-in-the-loop approval and no TMS migration.
AI agents take over the repetitive communication around every load — pinging drivers, updating customers, chasing documents. Haulia customers run roughly 3x the loads per rep with about 70% less manual communication work, which means scaling volume without scaling headcount.
Yes. Haulia works alongside your TMS — load data syncs in, agent updates sync back, and your TMS stays the system of record. There is no migration project; most teams are live within a 2-week pilot on real loads.
Haulia is human-in-the-loop by design. Every customer-facing message is drafted for one-click approval until you grant autonomy per lane, per agent, or per customer. Every action is grounded in load data, cited, and reversible.
Agents respond in under a minute, work every channel simultaneously, never miss a follow-up, and cost a fraction of a seat. Your team keeps the judgment calls; Haulia does the chasing, logging, and drafting.
Book a 30-minute demo on your actual lanes. No credit card, no commitment.
Prefer email? sales@haulia.ai