Use case
Check call automation that runs your track-and-trace desk
A mid-size brokerage makes hundreds of check calls a day — dialing drivers, leaving voicemails, transcribing locations into the TMS, then forwarding updates to customers. It is the single largest time sink on most freight desks.
Haulia automates the entire loop. AI agents contact drivers on a schedule via SMS, WhatsApp, or voice, capture location and ETA, log the update to the load, and draft the customer notification — all before a rep would have finished the first call.
How it works
- 1
Agents ping the driver on schedule
On a 4-hour cadence (or per your SLA), Haulia reaches the driver on their preferred channel — SMS, WhatsApp, or an automated voice call — and asks for location and ETA.
- 2
The response is parsed and logged
Free-text replies, dropped pins, and voicemail transcripts are converted into structured location and ETA data on the load timeline. No copy/paste into the TMS.
- 3
Customers are updated automatically
Haulia drafts the customer-facing update in your tone, on your template. You approve with one click — or let trusted lanes run fully automatic.
- 4
Exceptions are escalated to a human
No response after retries, an ETA at risk, or a driver reporting a breakdown — those get flagged to your team immediately with full context.
Check call automation — FAQ
What is check call automation?
Check call automation uses AI agents to contact drivers for location and ETA updates on a schedule, log the responses to the load, and notify customers — replacing the manual phone calls your team makes today. Haulia runs this across SMS, WhatsApp, email, and voice.
How much time do automated check calls save a rep?
A typical rep spends 2–4 hours a day on check calls and the follow-up updates they generate. Haulia customers report roughly 70% less manual communication work, letting one rep cover the load volume of three to four.
Do drivers need to install an app?
No. Haulia reaches drivers on channels they already use — SMS, WhatsApp, and phone calls. There is no ELD integration required to get started, though telematics data can be connected for higher accuracy. There is also an optional driver app with one-tap check-ins and camera Vision AI POD capture for drivers who want it.
What happens if a driver does not respond?
Haulia retries on alternate channels, then escalates to your team with the full contact history. You define the retry cadence and the escalation rules per lane or customer.
More use cases
Track and trace
Track and trace is where brokerages burn headcount: someone has to know where every truck is, recalculate ETAs when traffic shifts, and answer the customer asking "where is my truck?" for the third time today.
POD collection
Every day a POD sits uncollected is a day added to your cash conversion cycle. Chasing carriers for paperwork is tedious, easy to drop, and directly delays billing.
Rate con follow-up
An unsigned rate con is unpriced risk. Missing insurance certs and W-9s are compliance gaps that surface at the worst possible time — after something goes wrong.
Carrier vetting
Freight fraud is at an all-time high, and it usually starts with a carrier that looked fine at a glance: a cloned MC number, a dormant authority suddenly reactivated, or an insurance certificate that lapsed last month. Manual vetting catches what a rep has time to check — and on a busy desk, that is not much.
Appointment scheduling
Booking dock appointments is phone tag at industrial scale: call the shipper, wait, call the consignee, wait, update the carrier, repeat when anything changes.
Detention tracking
Detention is the revenue most brokerages leak. The driver waits, nobody starts a clock, the customer disputes the charge, and the accessorial is written off to keep the peace.
See Haulia live on
your actual freight lanes.
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