Use case
Track and trace, without a track-and-trace team
Track and trace is where brokerages burn headcount: someone has to know where every truck is, recalculate ETAs when traffic shifts, and answer the customer asking "where is my truck?" for the third time today.
Haulia replaces the manual layer. AI agents maintain a live picture of every load from driver pings, telematics, and check-ins — then proactively push status updates to customers before they ask, and answer inbound status requests in under a minute.
How it works
- 1
Every load gets a live timeline
Driver messages, location pings, appointment confirmations, and documents flow into one unified timeline per load — across email, SMS, WhatsApp, and voice.
- 2
ETAs recalculate continuously
On every new driver ping or traffic change, Haulia recalculates the ETA and flags loads that are at risk of missing their delivery window.
- 3
Status updates go out proactively
Customers get updates in your voice before they ask. Your branded shipper portal updates itself — no Excel exports, no screenshots.
- 4
Inbound "where is my truck?" is answered instantly
Status requests on any channel are auto-answered with the live ETA in under a minute, without interrupting a rep.
Track and trace — FAQ
What is track and trace in freight?
Track and trace is the process of monitoring a shipment from pickup to delivery — knowing where the truck is, when it will arrive, and keeping the customer informed. Traditionally it is done by ops teams making check calls; Haulia automates it with AI agents.
How is Haulia different from a visibility platform like a GPS tracker?
Visibility platforms show you a dot on a map. Haulia does the work that follows: it communicates with drivers when there is no telematics signal, recalculates ETAs, drafts and sends customer updates, and answers inbound status requests — the full communication workflow, not just the data.
Can shippers see live status of their freight?
Yes. Haulia includes a branded customer portal that updates itself with live load status, plus proactive notifications by email, SMS, or WhatsApp — so shippers stop emailing "any update?" threads.
Does Haulia integrate with my TMS?
Haulia works alongside your existing TMS — no migration required. Load data syncs in, and status updates, documents, and notes sync back, so your TMS stays the system of record.
More use cases
Check call automation
A mid-size brokerage makes hundreds of check calls a day — dialing drivers, leaving voicemails, transcribing locations into the TMS, then forwarding updates to customers. It is the single largest time sink on most freight desks.
POD collection
Every day a POD sits uncollected is a day added to your cash conversion cycle. Chasing carriers for paperwork is tedious, easy to drop, and directly delays billing.
Rate con follow-up
An unsigned rate con is unpriced risk. Missing insurance certs and W-9s are compliance gaps that surface at the worst possible time — after something goes wrong.
Carrier vetting
Freight fraud is at an all-time high, and it usually starts with a carrier that looked fine at a glance: a cloned MC number, a dormant authority suddenly reactivated, or an insurance certificate that lapsed last month. Manual vetting catches what a rep has time to check — and on a busy desk, that is not much.
Appointment scheduling
Booking dock appointments is phone tag at industrial scale: call the shipper, wait, call the consignee, wait, update the carrier, repeat when anything changes.
Detention tracking
Detention is the revenue most brokerages leak. The driver waits, nobody starts a clock, the customer disputes the charge, and the accessorial is written off to keep the peace.
See Haulia live on
your actual freight lanes.
Book a 30-minute interactive session. We test your messy inbox emails and live DOT numbers. No software rip-and-replace, no card required.