For shippers
Haulia keeps shippers informed automatically: live load status in a branded portal, proactive ETA updates before you ask, and instant answers to “where is my truck?” on email, SMS, or WhatsApp.
<1 min
answers to status requests
24/7
proactive ETA monitoring
0
phone calls needed for an update
No logins to chase, no update emails to send — the status finds you.
A self-updating portal shows every shipment with current location, ETA, and milestone history. No Excel exports, no screenshots.
ETAs recalculate on every driver ping and traffic change. If a delivery window is at risk, you hear about it before it is a problem.
Ask on any channel — email, SMS, WhatsApp — and get the live answer in under a minute, any hour of the day.
Pickup and delivery windows are requested, confirmed, and rescheduled automatically when plans change — your dock stays in sync.
PODs are collected at delivery, validated, and available immediately — no waiting days for paperwork.
Breakdowns, delays, and at-risk loads escalate to a person immediately with full context. Automation handles routine; humans handle exceptions.
Most freight visibility still runs on manual labor: a rep calls a driver, types the answer into an email, and forwards it to the shipper — hours after the question was asked. Multiply that by every load, every day, and visibility becomes the single biggest source of friction between shippers and their logistics partners.
Haulia removes the manual layer. AI agents maintain a live picture of every load and push the answer to you before you ask. Your team stops chasing updates and starts planning around reliable ETAs.
For shippers, that means fewer surprises at the dock, faster answers for your own customers, and a logistics partner whose service level you can actually measure.
A closer look at each job Haulia takes off your desk.
A mid-size brokerage makes hundreds of check calls a day — dialing drivers, leaving voicemails, transcribing locations into the TMS, then forwarding updates to customers. It is the single largest time sink on most freight desks.
Track and trace is where brokerages burn headcount: someone has to know where every truck is, recalculate ETAs when traffic shifts, and answer the customer asking "where is my truck?" for the third time today.
Every day a POD sits uncollected is a day added to your cash conversion cycle. Chasing carriers for paperwork is tedious, easy to drop, and directly delays billing.
An unsigned rate con is unpriced risk. Missing insurance certs and W-9s are compliance gaps that surface at the worst possible time — after something goes wrong.
Freight fraud is at an all-time high, and it usually starts with a carrier that looked fine at a glance: a cloned MC number, a dormant authority suddenly reactivated, or an insurance certificate that lapsed last month. Manual vetting catches what a rep has time to check — and on a busy desk, that is not much.
Booking dock appointments is phone tag at industrial scale: call the shipper, wait, call the consignee, wait, update the carrier, repeat when anything changes.
Detention is the revenue most brokerages leak. The driver waits, nobody starts a clock, the customer disputes the charge, and the accessorial is written off to keep the peace.
Questions
With Haulia, every load gets a live timeline built from driver pings, check-ins, and telematics. Shippers see status in a branded portal and receive proactive ETA updates by email, SMS, or WhatsApp — no phone calls required.
Haulia answers inbound status requests automatically with the live ETA in under a minute, on whatever channel you ask — email, SMS, or WhatsApp. No waiting for someone to call the driver back.
No. The shipper portal is a branded web link, and updates arrive on the channels you already use. If you want deeper integration, status data can flow into your systems via your broker.
A map dot tells you where the truck is — not when your dock should expect it, or why it is late, or what is being done about it. Haulia maintains the full communication loop: recalculated ETAs, proactive delay notifications, and answered questions.
Yes. Exceptions — a breakdown, a missed appointment, an at-risk delivery — are escalated to a human immediately with full context. Automation handles the routine so people can handle the exceptions.
Book a 30-minute demo on your actual lanes. No credit card, no commitment.
Prefer email? sales@haulia.ai