About Haulia

Built by freight operators and AI engineers to run the freight desk of the future.

Haulia is AI agents for freight brokers. 76+ specialized agents handle the communications, tracking, and exceptions that eat a rep's day — so your team can focus on lanes, margin, and customers.

Why we exist

Brokerage margins have been compressing for a decade, but the job has only gotten harder. Every load touches a dozen systems, hundreds of emails, and an on-call carrier rep at 2am. Most brokerages respond by hiring more people — until the hiring stops working.

We started Haulia because we believe a modern freight desk should look more like an air-traffic control tower than an inbox. Humans set the strategy. AI agents handle the thousand small decisions in between — and surface only the ones that actually need a person.

The result: brokerages that run leaner, respond faster, and never drop a load through the cracks.

What we believe

Four principles that shape every screen, every agent, and every line item on the invoice.

Operator-first

We build for brokerage reps, carrier dispatchers, and owners — people who live in a cockpit all day. If a feature does not save a real minute, it does not ship.

Reliability over hype

Freight does not tolerate hallucinations. Every agent action is grounded, cited, and reversible. We would rather defer to a human than get it wrong.

Human-in-the-loop AI

Haulia stays in an approval seat until you trust it to act alone. You decide the autonomy level per lane, per agent, per customer.

Transparent pricing

Pricing tailored to your desk size — walked through on a 30-minute demo. No data royalties, no surprise overages. Your rates and contacts stay yours.

The founding team

A blend of freight-brokerage operators, carrier dispatchers, and AI engineers. We've booked loads at 3am and we've shipped models at scale — and we're building the tool we wish we'd had.

Ready to run your freight desk with a fraction of the headcount?

Book a 30-minute demo on your actual lanes. No credit card, no commitment.

Prefer email? sales@haulia.ai