About Haulia
Haulia is AI agents for freight brokers. 76+ specialized agents handle the communications, tracking, and exceptions that eat a dispatcher's day — so your team can focus on lanes, margin, and customers.
Brokerage margins have been compressing for a decade, but the job has only gotten harder. Every load touches a dozen systems, hundreds of emails, and an on-call carrier rep at 2am. Most brokerages respond by hiring more people — until the hiring stops working.
We started Haulia because we believe a modern freight desk should look more like an air-traffic control tower than an inbox. Humans set the strategy. AI agents handle the thousand small decisions in between — and surface only the ones that actually need a person.
The result: brokerages that run leaner, respond faster, and never drop a load through the cracks.
Four principles that shape every screen, every agent, and every line item on the invoice.
We build for dispatchers, account managers, and brokerage owners — people who live in a cockpit all day. If a feature does not save a real minute, it does not ship.
Freight does not tolerate hallucinations. Every agent action is grounded, cited, and reversible. We would rather defer to a human than get it wrong.
Haulia stays in an approval seat until you trust it to act alone. You decide the autonomy level per lane, per agent, per customer.
Pricing tailored to your desk size — walked through on a 20-minute demo. No data royalties, no surprise overages. Your rates and contacts stay yours.
Haulia was born in a back office, not a boardroom. Here's how we got here.
2026
Started in a Chicago brokerage back office, automating carrier check-calls with a scrappy agent loop.
2025
Shipped the Cockpit with three mid-market brokerages. Hit 70% automation on post-booking ops within 90 days.
2026
Expanded from check-calls into quoting, tendering, track-and-trace, appointments, and billing.
A blend of freight-brokerage operators, dispatchers, and AI engineers. We've booked loads at 3am and we've shipped models at scale — and we're building the tool we wish we'd had.
Book a 20-minute demo on your actual lanes, or take the self-guided interactive demo. No credit card, no commitment.
Prefer email? sales@haulia.ai